Your brand is out there

Your brand is not your logo, your name, your tagline. Your brand is what people think and say about you; it’s “a person’s gut feeling about a product, service, or company,” says Marty Neumeier. So every single interaction between a person and your product, service, or company, shapes and defines your brand.

Sloppy

A sloppily-written e-mail…

• sent from webmaster@eircom.ie,
• but signed “Dave Manning” (whoever he is),
• referring to the company not by name, but by its domain,
• not bothering to link to or attach the bill (the only subject of the mail),
• not bothering to even mention the value of the bill,
• but mentioning said domain four times throughout the message (in case you forgot),
• and having the gall to advertise in said sloppily-written and thoroughly, uselessly shit e-mail

…tells the world that if this brand represented a person, he’d be an idiotic, bumbling, selfish fool that you’d rather not know and certainly not do business with.