What not to do

The essence of strategy is choosing what not to do.

Another powerful idea from Michael E. Porter. This brings to mind Andy Rutledge’s thoughts on maintaining a brand by saying no.

Posted by Eoghan McCabe at 5:13 pm on 8 July, 2009.

2 Comments

Also a sentiment in Marty Neumeier’s ZAG, the sequel to the Brand Gap

Posted by Lar Veale at 5:38 pm on 8 July, 2009.

I didn’t actually realise there was more Neumeier wisdom out there. Will have to check it out. Cheers, Lar.

Posted by Eoghan McCabe at 11:25 pm on 26 July, 2009.

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