Pricing on Purpose

“Pricing on Purpose” by Ron Baker is by far the best business book I have ever come across. It is my business bible. It will kick the living shit out of even a regular reader—it’s a quite sober, 374 page tome packed with quotes and references from everything from the writings of Thomos Edison to the Bible. But in my humble opinion, unless you’ve proven the business accumen of your gut—and by proven, I mean you’re Steve Jobs, Richard Brandson, Henry Ford—you can’t but benefit enormously by studying this book.