“Pricing on Purpose” by Ron Baker is by far the best business book I have ever come across. It is my business bible. It will kick the living shit out of even a regular reader—it’s a quite sober, 374 page tome packed with quotes and references from everything from the writings of Thomos Edison to the Bible. But in my humble opinion, unless you’ve proven the business accumen of your gut—and by proven, I mean you’re Steve Jobs, Richard Brandson, Henry Ford—you can’t but benefit enormously by studying this book.
6 Comments
Where’s the link so I can go buy it?
Posted by Robby Russell at 10:47 pm on 24 February, 2010.
Heh. We spoke about this in the office just today. I don’t link books because I want people to know I’m really recommending the books and not just fishing for affiliate kick-backs. But that’s kind of dumb. Anyway, this is the book on Amazon:
http://www.amazon.com/Pricing-Purpose-Creating-Capturing-Value/dp/0471729809
Posted by Eoghan McCabe at 11:25 pm on 24 February, 2010.
Looking forward to reading it. Just got it from amazon.
Posted by Marc-Andre at 9:19 pm on 3 March, 2010.
Cheer for the recommendation. Will definately give it a read.
One that I’ve personally got a lot of value out of is:
“Getting Everything You Can Out of All You’ve Got” by Jay Abraham
Posted by johnny at 1:00 am on 4 March, 2010.
Hi Eoghan,
Wow, I’m truly humbled by your comments on my book.
Thank you so much, it means more than I can say. I’m glad you found the book valuable.
Regards,
Ron Baker, Founder
VeraSage Institute
http://www.verasage.com
Twitter @ronaldbaker
Posted by Ron Baker at 5:10 am on 26 March, 2010.
Ron,
Thanks so much for dropping by. All I can say further about your book is that it’s underpriced.
Eoghan
Posted by Eoghan McCabe at 12:00 pm on 27 March, 2010.