One page websites

Typical website header

We offer one page websites as a service. It’s a service we love, because it allows us to do one page really well. We design a unique, usable, beautiful one page site, exclusively for your business. It’s our alternative to the template based offerings that seem to be popular these days.

One page sites are some of my favourite projects and clients always love them, even though they’re hesitant at first. “Well these other guys said they’d give me up to six pages, so surely you can do better than one?” When you explain the benefits of one good page, vs four weak ones, and when they realise they now need less content, they realise it makes sense.

If you’re not trading online, visitors want one of two things. They want your contact details, or information about your product/service. A one page website prioritises accordingly.

“About Us” pages become paragraphs, sometimes even sentences. It forces you to explain clearly what your message is. (Still a problem these days). “Contact Us” is reduced to your email, phone number and address.

Products and services are pushed to the front. After all, they’re what your business is about. Sitemaps disappear. The search box is replaced with Ctrl + F. You don’t have to worry about visitors getting lost in your site. They’re already on the only page that matters.

If your company needs a respectable web presence, but nothing more, build a one page site. You can always add to it later if you need to, but I’m betting you won’t.


11 Comments

I’ve done a couple of one-pagers as well, and I was really pleased with how focused they felt. But the reaction from others was typically, “Is that it?” It’s like people feel cheated if there’s nothing to navigate, even when all the juicy information is right there in front of them.

Thanks for providing some good insight.

Posted by Brandan Lennox at 7:42 pm on 30 September, 2008.


Is there a cms with that? :)

Posted by Alan O'Rourke at 7:56 pm on 30 September, 2008.


To me, the standard 5-6 page brochure site reeks of “using it because it’s there” where ‘it’ in this case is interactivity. Often we use things without really thinking why we’re using them at all.

Posted by Paul Campbell at 9:13 pm on 30 September, 2008.


I just wrote a post on web templates. I like the idea of one page websites because a company can also use many different one pagers to make a particular service standout. I may even try a one-pager for a specific service and see how it goes.

Posted by Don at 6:53 am on 1 October, 2008.


We offer one page and CMS site packages, and the cheaper one-page option is often much harder to sell to people conceptually. Your points are all very valid, increasingly now as Google begins to become the substitute for the Phonebook and the Golden Pages.

Posted by Damien at 12:28 pm on 1 October, 2008.


I profiled one almost 2 years ago which still looks great.
My write-up and the site itself, tanymerone.com

Posted by Lar at 12:46 pm on 1 October, 2008.


Totally agree, was just thinking about one page sites this morning, some nice examples here (once you get past the ads).

Posted by Clodagh at 2:53 pm on 1 October, 2008.


Una bella sfida. Proverò.

Posted by alberto at 2:45 pm on 2 October, 2008.


Brilliant, again

Posted by Andrew Weissman at 6:58 pm on 17 October, 2008.


I really like your one page website, but unfortunately the let’s talk button gives a JavaScript error, not so cool for a company that says they’re pretty good :)

Posted by Johan at 8:23 am on 19 October, 2008.


@Johan — Eeeek! One of the stranger bugs I’ve come across. I guess we can’t rely on javascript frameworks to be cross browser compatible all the time. I think the mark of a good team is being able to respond to issues quickly, so hopefully that make up for it!

Posted by Paul Campbell at 1:49 pm on 20 October, 2008.


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