Growth for the sake of growth

Growth simply for the sake of growth is the ideology of the cancer cell, not a strategy for a viable, profitable company.

So says Ronald J. Baker in his incredible tome on the economics of creating and capturing value, Pricing on Purpose. Smart businesses of this century will increasingly focus on profit share over market share. Where chasing market share involves doing whatever gets you more customers at any price, attaining profit share requires you do what you do best for the people that value it the most, and at the right price.