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Contrast is Mac only

Apple

I don’t care care about your race, your religion, your nationality, your sexuality, your age, your gender, your abilities or your height. But I do care about your operating system. Contrast is a Mac only company.

Category A and Category B

When choosing an operating system, one’s options are bare: Windows, Linux or Mac. But I think that these preferences fall neatly into two categories; A and B.

Category A represents the Windows and the Linux users. Category A people are left-brained; they like features and specifications and they like to look at the parts of a system and use these to weight their choice logic (“the MacBook Air has no ethernet port, my machine has two”).

Category B represents the Mac users. Category B people are right-brained; they like subjective, emotional, holistic qualities like elegance, simplicity and aesthetics and they look at the whole—the big picture—to make their choices (“I haven’t used an Ethernet post since 1984, one less hole in my device makes me happy”).

Love the man, not the Mac

Contrast is a right-brained company and as such, needs right-brained people. I don’t really give a damn what operating system a person uses, but if I’m looking for people with right-brained qualities, the choice of a Mac is very telling.