Branding in the Irish web industry

Branding a new company isn’t easy, but there are rules you can follow to simplify the task. The first of these is differentiation: your brand needs to stand out from the crowd. This is the crowd that Contrast wants to stand out from, categorised by their names.

Trendy / “cool”

• Pro Studio,
• eScape Webdesigns,
• 2bscene,
• Jenerate,
• xcommunications,
• nPresence,
• JET,
• equinox and
• Artefact.

Silly

• Guilty Fish,
• Laughing Lion Design and
• ILikeCake.

Made-up / non-English

• Avanti Go,
• Dolcev,
• quomo,
• Calyco,
• Fusio,
• eBow,
• Denobi,
• Continuum,
• Clearscape,
• KilDeal Creations,
• Arekibo,
• esus,
• Martec,
• grafica.ie,
• Jaxz,
• futura,
• Magico,
• Aarlo,
• darklite-sce,
• Ardent,
• Arl Design,
• Eridgena,
• Avenir,
• Zepher,
• inca,
• Ketec,
• onemorego,
• Altrick Designs,
• Dotser,
• Spiralli,
• Deewhy and
• Creo.

Vague

• enhance,
• Mercury Creations,
• Artizan Creative,
• Gravitate,
• iQ Content,
• Front,
• Island.ie,
• Waterfall Web Design,
• Storm Web Developement,
• Nice One,
• Protocol,
• Inspiration,
• Fluent,
• Nevada,
• Ridge,
• Try Switch,
• Clear Chance,
• 20:20 Vision,
• OnTheFly.ie,
• Ripe,
• Fable Interactive,
• BarrowVale Technology,
• Media Host,
• Flo Web Design,
• Design Drago,
• techstore,
• Mediajunk,
• Flow New Media and
• The Design Suite.

Nouns

• Bluecube,
• Lightbox,
• RedFly,
• Spoiltchild,
• Fuel,
• red sky,
• Blue Cherry,
• Clearwater,
• Red Moon Media,
• Centre Stage Design,
• DragonFly Web Media,
• PixelApes and
• RedLemonade.

“Web” / “digi” / cliched

• Webtrade,
• Websplash,
• Webfactory,
• CobWeb,
• Webiwant,
• go2web,
• Clickstream,
• Complete Web Solutions,
• Digimute,
• Webdistortion,
• BeeWebed,
• a2b web,
• EdenWeb,
• Websmiths,
• Matrix Internet,
• WebPusher,
• Webworks Ireland,
• worldsites,
• Draiocht Web and
• Active Online.

Irish / “Eire”

• IrishCom,
• aro,
• AllIrelandWeb,
• Draioct,
• Eire Studios and
• Eire Web Design.

Abbreviations

• MGS Web Design,
• PVD Web Design,
• TMG Online Services and
• OSD.

Updates

1. Added clarification that I’m commenting on the brand names.