App launch: Twecipe

Most consultancies worth their salt become victims of their own success. The story goes: A hungry little consultancy is started by a little group of hungry consultants. The hunger drives their creativity which creates creative work which drives their business to success. The success reduces their hunger and (along with the new-found busyness) there’s no need (or time) for the creative work that made them so successful in the first place. I’ve seen this happen very, very often.

Always be hungry

At Contrast, we’ve decided to always be hungry, because in the long run, we can’t afford not to be. We’re busier than we ever could have hoped for but refuse to stop working on the fun, little (and big) projects that got us where we are. When Niall Harbison, the irrepressible and energetic head chef of Look and Taste, put the call out for a developer with a day to spare for a “big idea”, we knew we had to be involved.

So what’s Twecipe all about?

Simply, if you’re on Twitter, you can talk to Twecipe like this: “@twecipe broccoli, carrots, beef” and you’ll get a response like this: “Try Beef and Vegetable Pie http://twecipe.com/_kaw”. If you’re not on Twitter, you can use the site. And that’s it! A quick and handy way to get quick and handy recipes. Now I’m really hungry!