Why do massive corporations with large web budgets often end up with bad websites? Why do great web companies’ portfolios contain some masterpieces and some also-rans? There are three key parts to a successful project, and only one of them is in direct control of the agency.
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“As I type this post, there are four people in my twitter stream “marketing” their application by posting tweets saying “Guys, I’d love feedback” or “Check out xyz.com for all your xyz needs”. A link monitoring service like Bit.ly shows you exactly how bad this approach is. It’s the online equivalent of storming into a nightclub and screaming “Okay ladies, who wants a drink?”, and it’s about as effective.”
An extract from an article I wrote at ThinkVitamin, Your web app has launched, now what?.
The web has been littered with “get fast quick” articles following Google’s recent announcement that site speed can affect page ranking. Web site performance is suddenly a KPI for many businesses.
Growing up I was always taught by parents and teachers to take time to carefully and thoroughly consider important decisions. And as an adult, I’m constantly tempted to “sleep on” a decision. People put stock in decisions that have been considered for a long amount of time.
Comhaltas Ceoltoirí na hÉireann is a group dedicated to the preservation and promotion of traditional Irish music. As part of their preservation, they have amassed a massive collection of recordings: both video and audio, photographs, sheet music, lyrics, and scanned books.
Your app needs customers. To get customers, you need to convince non-customers to change—from a competitor’s product or from using nothing.
Sport and business are often compared. But there are as many bad comparisons as good ones. While professional sport provides us with fantastic insight into highly efficient, motivated, goal driven team work, I believe it provides a poor metaphor for how business competition works. Simply beating a competitor is not necessarily an indicator of good business.
About two weeks ago. And we’ll tell you all about it soon. It’s a fun story! You’ll like it! But Techcrunch kind of spilled the beans just now, so we thought we’d let our friends here know today.
There is a great scene in the original Karate Kid, where Daniel has had enough with painting Mr. Miyagi’s fences, sanding his floors, and waxing his cars. Daniel believed he was learning nothing of any value, so when Miyagi tells him to return again the following the day, Daniel refuses. What happens next is a classic eighties movie scene, it’s worth catching it again on Youtube.
We do web apps. E-mail e-mail address. Phone us at +353 1 672 9762. Post to 51 Wellington Quay, Dublin 2, Ireland.
